Free Competitive Marketing Analysis Template

Download Now

A competitive marketing analysis looks at how your competition markets themselves. How do they communicate about their offering and the problem they solve? What’s their unique value proposition? Download this Excel template, fill it out, and use those insights to inform your own strategies.


Use the competitive marketing analysis template to: 

  • Gain insight into your competition's unique value propositions, selling features and benefits, and overall tone and voice from a messaging standpoint
  • Learn more about their company culture, values, mission and people
  • Assess their depth of content and quality via social channels and blogs
  • Get a feel for their overall branding, visual identity, imagery, and how they "display" themselves in the marketplace
  • Find what makes you different; ultimately, to look for Blue Oceans