Make Your Product Irresistible
A Video Presentation by John Farkas
Fill out the form to the right and receive immediate access to the video.
Many B2B technology companies have a hard time speaking to the real market problems their product or service solves.
They love to lead with the technical features and competencies of their product — which makes sense, since they’ve worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that’s not only hard to understand, but impossible for them to relate to.
This video presentation will help you:
- truly understand who your buyers are - The Buyer MatrixSM
- empathize with your buyers and their problems (to build rapport)
- embrace the four essentials of B2B tech positioning
- frame your customers' problems into a solutions-driven narrative
- communicate more effectively with them to move them from "interested" to "sold"
After registering, you will
receive immediate access to the video.