Download Your Positioning Worksheet

It’s not always easy to tear yourself away from the day-to-day details of running a business, but investing the time and effort into the positioning process will pay dividends in your ability to position your company for success in the marketplace.

Use this Positioning Worksheet as a tool for your team to get on the same page in advance of a rebrand so that everyone in your organization understands (and can articulate) the why behind what you do and how best to communicate that to the market.


Use this tool to:

  • Document your organization's core vision, mission, and values
  • Facilitate a strategic discussion of brand vision with key stakeholders
  • See where your solution fits in the market and how it stacks up against the competition
  • Understand how to address your buyer's real market problems
  • Plan for scalable long-term growth
  • Inform future strategy and empower success

We've provided an addressable PDF so you can type directly into the document.