Download The Trade Show Strategy Playbook

Trade shows are the top B2B marketing spend to support sales — but they are only as good as the strategy that you have in place.

To see a return on your investment, you need a plan for every stage of your engagement strategy: pre-show, during the event and post-show follow-up.

This comprehensive guide and printable checklist will help you map out your trade show strategy and timeline for before, during, and after the show. It is a step-by-step guide to creating an effective trade show strategy, taken straight from our playbook.


This resource includes:

  • Printable Trade Show Strategy Checklist
  • Trade Show Preparation Timeline
  • How to Build Your Pre-Show Strategy
  • Tips for Leveraging Content & Email Marketing
  • Best Practices for Mailers, Giveaways, and Events
  • Tactics for Driving Booth Traffic & Capturing Leads
  • Post-Show Follow Up & Lead Nurturing
  • …and more!