Download The Trade Show Strategy Playbook

Trade shows are the top B2B marketing spend to support sales — but they are only as good as the strategy that you have in place.

To see a return on your investment, you need a plan for every stage of your engagement strategy: pre-show, during the event and post-show follow-up.

This comprehensive guide and printable checklist will help you map out your trade show strategy and timeline for before, during, and after the show. It is a step-by-step guide to creating an effective trade show strategy, taken straight from our playbook.

This resource includes:

• Printable Trade Show Strategy Checklist
• Trade Show Preparation Timeline
• How to Build Your Pre-Show Strategy
• Tips for Leveraging Content & Email Marketing
• Best Practices for Mailers, Giveaways, and Events
• Tactics for Driving Booth Traffic & Capturing Leads
• Post-Show Follow Up & Lead Nurturing
• …and more!